Our marketing teams are committed to visiting a wide range of shops across Town, Urban, Rural, and even remote Rural areas, encompassing every category. We establish a specific quota for each category to ensure equitable representation. For instance, if a location has three car wash stations, three dry fruit shops, or three furniture shops, our quota is limited to one shop for each category.
When our executives approach the first shop within a particular category and successfully secure a tie-up, subsequent visits to additional shops of the same category may not occur. Rest assured, our marketing teams actively monitor the evolving market landscape. If the number of shops within a specific category increases in the future, our executives will proactively engage with them.
In scenarios where a shop of the same category relocates to a different area not covered by the original scope, we establish new tie-ups to ensure continuity. Additionally, for shops shifting to other locations outside of their initial category quota, the tie-up status persists as a testament to our enduring commitment to fostering longstanding relationships.